Any business owner knows that appearance and looks is everything in terms of attracting and keeping customers. While advertising and other forms of marketing are a common method of attracting new customers, existing customers can be retained by showing them that you mean business.
If your business ships items out to customers via phone or Internet sales, a great way to keep your customers coming back for more is to design your packages in a way that demonstrates both professionalism and personalization.
While you are free to come up with your own ways of packaging your products, implementing the following packaging ideas is a good way to get started.
1. Physical Protection & Decoration
While the main purpose of any packaging material is to ensure that your customer gets their item in one piece, your packaging materials can be a great way to show off your professionalism and artistic nature.
Although you generally shouldn’t decorate the exterior side of the package except with your logo, you can decorate any interior items to make them more appealing to your customers. You can also design your packaging materials so that they fold-up or “pop out” in some other way. Sleeve packaging is getting much popular these days due to the benefits and extra attractiveness it offers.
For example, jewelry, although small, is often placed in a tight-fitting display box that is then placed in a protective layer of foam or other cushioned material and placed inside of an envelope or small package.
This design not only protects the jewelry from the dangers of transit, but also ensures that the jewelry is beautifully showcased to the recipient rather than simply crumpled up at the bottom of an envelope.
2. Information Overload
When your customer opens a package from your company, they should be presented with as much information about the product within the package as well as your company as much as possible.
To do this, place neatly folded marketing materials, an instruction manual, or product catalog inside of every package you ship out. Make sure that these materials are both informative and well-decorated to ensure that your customer remembers the professionalism and artistic nature of your business the next time they want to purchase a similar item.
3. Make It Personal
While logos and other “big business” marketing strategies may demonstrate your company’s professionalism, they often make customers feel like everything they buy comes from corporate conglomerates. Instead of trying to make your business seem bigger than it is, try creating a sense of “personal touch” with your customers and show them that you care about them as individuals.
To do this, include a personal letter from you to your customers with each shipment. While the letter doesn’t need to be hand-written for each customer, use a hand-written-style font and tell your customer why you’re in the business that you’re in, as well as what makes your company stand out from similar companies.
Also inform your customer that you appreciate his/her business and would like to hear from them if they have any questions, concerns, or comments. Also be sure to include any contact information for yourself or your customer support staff so that your customers can quickly resolve any issues that they may be experiencing.