Nobody wants to go into a store where the displays are the same season after season. The change of seasons is usually an exciting time for shoppers, who look forward to going into their favourite stores and seeing the array of new stock and colourful, inventive displays. As a retailer, this is your opportunity to make the most of this renewed interest in shopping in your store, by shaking up your displays to ensure you sell more this spring. But how do you go about it?
Hire a visual merchandiser
Rather than just asking members of your current team to take responsibility for displays, hiring a dedicated visual merchandiser can really help you to make the most of your window and store displays. Most visual merchandisers aren’t full time members of the team – they’ll work part-time and are often responsible for displays in a range of stores, so they can be a cost-effective addition to your team. Having colourful, creative displays helps to tempt shoppers and makes it more likely they’ll purchase.
Get new display equipment
Investing in new display stands doesn’t have to cost the earth – why not choose slatwall panels which can be wall-mounted. This allows you to choose from a wide range of display accessories such as single or double prong hooks, clothes hanging rails, wooden shelves, hat hooks and baskets, depending on your needs. The beauty of this modular type of display unit is that when the seasons change (or whenever you decide to change your displays), you don’t need to invest in a whole new display unit – you can just mix and match the accessories – shelves one season, clothes rails and baskets for rummaging the next. This way you’re saving money and keeping your customers interested!
A sign of the times
Don’t forget that your in-store and window displays should be seasonal, so think about how you are displaying stock to appeal to customers. For example, a spring display in a clothing store could include accessories for rainy weather, such as an umbrella or raincoat, whilst in the winter months, gloves, hats and tights could be displayed alongside clothes as cosy winter accessories. Use seasonal holidays as a guide too and ensure you have special displays for Valentine’s Day, Easter and Christmas; you’ll be surprised how many people will head straight to these displays to choose gifts!
With a little bit of creativity and imagination, you can draw customers to your store and ensure that they keep coming back!